Fluffy Clouds has consistently exceeded their targets by almost 100% due to careful research and monitoring. MSA the advertising agency partners with Fluffy Clouds to run their Google Ads campaigns. Fluffy Clouds takes a research based approach to advertising online and this is the basis of their success.
Fluffy Clouds is managing the PPC campaign for a leading pharmacutical brand of over the counter chicken pox remedy. Our CTR is currently running at 3.1% – nice! With PPC it’s all about meeting the needs of the searcher. It’s that simple, and it’s that hard.
We have found this article on running PPC below. Some great advice there:
By Daniel Jupp, www.topposition.co.uk
If your pay per click advert was a lonely hearts listing, what would it say about your business? Would it mention your great sense of humour, your snappy dress sense and caring nature? Or would it describe you as someone who plays it safe, is a leader not a follower and blends with the crowd at all costs? As in dating, first impressions count with pay per click.
A killer pay per click advert stands out from the crowd and drives the right kind of traffic to the web site. It describes the product or service being offered but leaves the reader wanting more information. It isn’t a hard sell but it does make the casual surfer sit up and take notice.
The success of your PPC advert lies with your keywords
The success of your pay per click advert depends on your choice of keywords and where they are positioned within the ad text. Omitting important terms from the advert wording is a common mistake. This has greater implications than a less than memorable advert – if Google AdWords is your platform of choice, it also means you’re missing out on vital quality score points.
Based on your campaign infrastructure and relevance of related groupings, the AdWords quality score demonstrates your campaign’s ability to give search users exactly what they’ve gone online to find. In pay per click terms, this means ensuring the keywords used to trigger the adverts are strategically placed within the advert itself.
Not only does this earn Google brownie points, it can lead to a lower cost per click and better positioning. More importantly, it stands out to the search user, demonstrating the advertiser’s ability to provide what the surfer is looking to acquire.
If you haven’t used Google Adwords, you can claim a free £30 Voucher on a new account here.
PPC ads should be as relevant and specific as possible
If the slew of keywords within the AdWords campaign have been well chosen and arranged into linked groups, the advert text already has strong foundations. Using this correlation of groups and keywords as a starting point, adverts should also be as relevant and specific as possible.
If you stock a particular brand – be it a popular make or a hard to come by line – flag it up as early as possible in your online marketing. Being brazen with the name dropping not only positions the advertising company as a key player, it also helps to attract the right kinds of traffic to the web site.
No matter what industry you operate in, there will always be competition from other pay per click advertisers for the same set of user eyeballs you’re targeting. Whether it’s high technology or low cost flights, be creative with wording to turn reading into clicking.
In order to make the most of your keywords and convince the search user that your business is superior to other ad listings, inject a little but of sparkle into the advert itself. Although fear of Google’s character limit often inhibits creativity it’s worth remembering that several ads can run in rotation. This means more creative offerings can show alongside tried and tested formulas.
Yahoo gives PPC advertisers more space to test advert copy
To take things a stage further, Yahoo offers a much more generous space allowance to pay per click advertisers. Costs are generally cheaper and conversion rates strong so it may even be worth Google users opening a second, complimentary account with Yahoo to try out different keyword and advert combinations.
As with all advertising, whether online or off, killer advert text must always, always be true. Special offers, free postage and packaging or limited edition lines make for great click through rates but if these winning proffers are not actually available on your site, the cost of the initial click has been wasted.
Don’t fall into the trap of thinking once there, your unwitting reader will be so impressed with the site they will buy something anyway. They won’t. They will leave and never return.
ictQATAR, the Supreme Council of Information & Communication Technology, is Qatar’s independent telecommunications regulator and the Government’s technology advocate and facilitator. ictQATAR’s vision is to connect people to the technologies that will enrich their lives, drive economic development and inspire confidence in Qatar’s future. To realize its strategic vision, ictQATAR seeks a highly qualified and motivated personnel for the following position:
E-Learning Specialist:
Position overview: The E-Learning specialist will play an integral in helping shape Qatar’s ICT in education agenda, working on issues such as planning, monitoring and coordinating the embedding of technologies to support learning and teaching in schools. design and deliver learning technology training and support services for teachers, and provide training and support on a range of technologies, particularly VLE/Learning Platforms, PDA/mobile technologies and 3D content development. Working directly with the CLC team they will contribute to e-learning developments and strategies to develop schools e- maturity.
Experience required: The position requires an experienced educator who has worked in a variety of settings and one who can demonstrate innovative and creative learning and teaching practices. Also, required is a Bachelor’s degree in education and or technology fields related to Education System programs with 5 to 7 years experience in technology and education. Experience in local authority or district level technology management, and knowledge of the curriculum process are preferred.
ictQATAR offers competitive, international tax-free packages, which include basic salary, housing, transportation, utility, and communication allowances. Airfares, medical insurance for employee and family, annual bonus, furniture grant, car loan, education support, end of service benefit and generous annual leave are also offered. Candidates who meet the vacancy requirements should e-mail their CV to careers@ict.gov.qa
Fluffy Clouds are experts in education advertising and advertising to school teachers and school leaders
We are delighted to announce that we have been engaged by TSL Education to run digital marketing campaigns related to TES Resources, including the fantastic iboard. Clearly word is spreading about what we do..
It’s a series of bottom-up meetings around the country where groups of around 250 key thinkers in Education and ICT. ICT coordinators, educationalists, advisors and consultants meet face to face and virtually through twitter and other forums to share good practice. It’s quite ruthless the way they do it as well! If you’re not good enough you get kicked off!
Well, I’ve talked to them and have secured you the opportunity to sponsor their face to face meeting at BETT this year for £199.
That £199 gets you associated with these leading ICT in education activists via your literature, a link to your website, your logo on their site and on the first and last slides of their presentations. They are also talking to a TV sponser as well so it might be on satilite TV. If this interests you at all let me know and I will be in touch with further details.
http://teachmeet.pbworks.com/TeachMeet09Bett
Fluffy Clouds is very proud to have been chosen as the marketing partner for Murray’s Packtypes. Packtypes is a practical, fun and innovative new method of team, staff, leadership and pupil development. This product will revolutionise CPD in schools, leadership teams and in teaching and learning, and has already achieved outstanding results. We are very proud to have been chosen by Packtypes, as we will bring our deep and expert understanding of education and education marketing to the table.
The final version of Sir Jim Rose’s independent review of the primary curriculum was finally published on April 30th. It is a profound re-evaluation, recommending a primary curriculum structured around six “areas of learning”, with ICT and spoken communication embedded across them all and placed at the very centre of the new curriculum. While the increased emphasis upon spoken language, digital literacy and personal development in Rose’s recommendations could clearly create significant opportunities for educational suppliers, it is perhaps in the area of training and CPD resources that some of the most substantial opportunities lie. Indeed, recognising that his recommendations about enhancing learning across the curriculum through the use of ICT present a key challenge to the skillset of the profession, Rose also formally recommended that over the coming years teachers should receive additional support to help them to teach with and about ICT across the curriculum. If you would like to talk about this, or anything else which your target market may be wrestling with at the moment, then do contact us
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