fluffy clouds

Why are you called Fluffy Clouds?

Well, when we decided to start a company we were standing in a big glass hall looking up to the skies, we had talked about being open and clear but not restricted to some dogma or philosophy but able to move and flex as needed. Somewhere along the line the name Fluffy Clouds was mentioned, the name was written on a menu in true Richard Branson style. Another more subliminal reason was probably because we both like ‘ Little Fluffy Clouds’ by The Orb

How can Fluffy Clouds help me?

Fluffy Clouds are experts in education marketing and media buying. We will ensure that your message is targeted at your target audience, through the most appropriate and effective channels according to your budget, objectives and timescale. We work in online media, through banner advertising on the websites teachers and school leaders use and trust, through e-newsletters, through solus email campaigns, print media, google adword management, usability review of your website, print media and other channels. The best thing to do is just get in touch, we will go through your objectives and come up with a proposal which is right for you.

How can Fluffy Clouds help me?

Fluffy Clouds are experts in education marketing and media buying. We will ensure that your message is targeted at your target audience, through the most appropriate and effective channels according to your budget, objectives and timescale. We work in online media, through banner advertising on the websites teachers and school leaders use and trust, through e-newsletters, through solus email campaigns, print media, google adword management, usability review of your website, print media and other channels. The best thing to do is just get in touch, we will go through your objectives and come up with a proposal which is right for you.

How is Fluffy Clouds able to reach my target market?

Fluffy Clouds are experts in education marketing and media buying. We will ensure that your message is targeted at your target audience, through the most appropriate and effective channels according to your budget, objectives and timescale. We work in online media, through banner advertising on the websites teachers and school leaders use and trust, through e-newsletters, through solus email campaigns, print media, google adword management, usability review of your website, print media and other channels. The best thing to do is just get in touch, we will go through your objectives and come up with a proposal which is right for you.

Isn’t it expensive to engage a marketing organization?

How long is a piece of string? Fluffy Clouds has no minimum spend for advertising on our network, although we will make strong recommendation to you based on your objectives.

What experience has Fluffy Clouds had with Education Marketing?

We have an extensive client list and have worked with companies large and small, charities, governmental and non-governmental public bodies. We have over 35 combined years of UK education and a school leadership and national level, and work on national initiatives, and our directors advise companies such as Microsoft, Apple and others on engaging with education

We only know about education (and marketing). Richard was a senior leader in a secondary school, French teacher and Senior examiner.

How do you know so much about education?

We have an extensive client list and have worked with companies large and small, charities, governmental and non-governmental public bodies. We have over 35 combined years of UK education and a school leadership and national level, and work on national initiatives, and our directors advise companies such as Microsoft, Apple and others on engaging with education

We only know about education (and marketing). Richard was a senior leader in a secondary school , French teacher and Senior examiner.

What is banner advertising?

A banner is a 'leader' the space at the top of a website which advertises a product or service. Usually it is animated, and will be ‘clickable’ – taking the visitor through to a third-party’s landing page. It is highly effective not just for direct click-throughs, but also for selling a brand to the consumer, raising that brand in their consciousness

What are the benefits of banner advertising on teachers’ websites?

The websites on our network are trusted and used by teachers and school leaders on a daily basis. Just like when Cadbury sponsored Coronation Street, you are buying into that trust and integrity.

What does CTR mean?

Click Through Rate, the number of clicks a banner attracts. This is generally expressed as a percentage. The CTR of any campaign will vary depending on the match of audience to ad and its visibility. It is rare to get more than 2% CTR, and on average the rate is 1-0.05%. So, for every 1000 impressions you will get 5-10 click throughs.

What does CPM mean?

Price per thousand (M being Roman Numeral for 1000). Fluffy Clouds operates on a CPM basis, you do not have to pay extra for click throughs.

What are your guidelines for coding banners?

Our guidelines are available here

Can Fluffy Clouds Ltd make a banner for me?

Yes we can. Talk to us and we will exceed your expectations. You would be surprised the price some people charge, we do an excellent job for a reasonable rate. Price will depend on the format and style.

Who are school leaders?

School leaders now encompass a diverse range of specialist functions within the school, local authority and wider system. Headteachers work with senior leadership teams including the school business manager, e-learning manager, deputy head, middle leaders, bursar, network manager and others. Local authorities have subject and leadership advisors. There are also School Improvement Partners and National Leaders of Education (to name just a few)

What are the key issues in education at the moment?

The only constant is change. Personalisation and Harnessing Technology are key agendas for school leaders at the moment. Fedarations of schools, joining up of schools and the wider children’s service, 14-19 diploma delivery, all-through curriculum, 6 term year. Join up to our newsletter and we will keep you abreast of the latest news and issues in educational matters.

I have an education website, can Fluffy Clouds Ltd find advertisers for me?

We can certainly put you on our list and if a project comes up that needs a site like yours we can incorpoarate it into the mix. The final say rests with the advertisers and likewise, the decision to take the banner rests with you.

As a website publisher, with thousands of loyal teacher and school leader users, can you guarantee that you won’t compromise my integrity?

We can certainly put you on our list and if a project comes up that needs a site like yours we can incorpoarate it into the mix. The final say rests with the advertisers and likewise, the decision to take the banner rests with you.