Fluffy Clouds

Mobile Phone Industry and Crime Action Forum (MICAF)

Mobile Phone Industry and Crime Action Forum (MICAF)

The brief

Fluffy Clouds was commissioned by Education Connections on behalf of MICAF to raise awareness of a range of resources aimed at reducing the rate of mobile phone crime. The resources were aimed primarily at the education sector - teachers working with children aged 10-16.

What we did

Fluffy Clouds carried out a comprehensive campaign to the education sector including website banner advertising, e-newsletters, an email campaign and social media activity. We also targeted Crime Reduction Officers in the police force as they also could make use of the resources.

The results

We successfully raised awareness of the resources to these audiences and Fluffy Clouds have since been asked to carry out a similar campaign.

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