Fluffy Clouds

Ministry of Defence (British Army)

Ministry of Defence (British Army)

The brief

Fluffy Clouds was commissioned by Education Connections on behalf of the Ministry of Defence to raise awareness of subject resources, produced by Army in Education, to secondary subject teachers.

What we did

Fluffy Clouds served over 2 million banner impressions on subject-specific secondary resources websites for teachers. We also managed solus email campaigns to teachers and school leaders and placed banner advertising and articles in teachers’ and school leaders e-newsletters.

The results

The results from the online advertising for the Army in Education have been phenomenal, with a concentrated increase in CTR and awareness from secondary teachers.

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