RSPCA

RSPCA – drive good teacher visitors to the RSPCA online resources

The brief:
Fluffy Clouds was asked to drive good teacher traffic to the newly-launched RSPCA suite of resources. This included teachers of all Key Stages and subjects, with a particular focus on citizenship, PSHE and Science.

What we did:
Fluffy Clouds served the RSPCA banner on teachers’ resources websites with a concentration on those websites and website pages which focused on these subject areas. We also placed bespoke articles about RSPCA in content-rich e-newsletters and publications.

The results:
This campaign has attracted a CTR (click through rate) of just over 0.7% with evidence of increasingly strong brand awareness amongst teachers of all subjects.

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