Ministry of Defence

Ministry of Defence – British Army. Drive specific subject teachers (Secondary History, Geography, Citizenship) to the Army in Education website

The brief:
Fluffy Clouds is working with the Education Connections, to raise awareness of subject resources, produced by Army in Education, to Secondary subject teachers.

What we did:
What we did – Fluffy Clouds has served over 2 million banner impressions on subject-specific secondary resources websites for teachers. We have also managed solus email campaigns to teachers and school leaders, and placed banner advertising and articles in teachers’ and school leaders e-newsletters.

The results:
The results from the online advertising for the Army in Education have been phenomenal, with a concentrated increase in CTR and awareness from secondary teachers

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