CEOP.gov.uk

CEOP.gov.uk – targeted campaigns to specified audiences of teachers, including Hectors World for Early Years and KS1 teachers, and the Internet Safety Day to all phases targeting school leaders in particular.

The brief:
Fluffy Clouds has worked with CEOP by understanding the target audience and the messages they want to hear – and understanding and sourcing those channels they trust and use every day

What we do for CEOP:
We serve the CEOP banners across our network of teachers’ and school leaders’ websites over specified time scales. For each campaign we create a bespoke media plan incorporating website advertising, e-newsletters and solus emails. Fluffy Clouds always provides a detailed analysis and evaluation of the results of the campaign, together with recommendations for the future, including banner design and build. CEOP really appreciates our approach – openness and genuine feedback based on our understanding of the client’s needs

What are the results:
Our click-through rates (CTR) for CEOP have averaged around 1%. In addition we take qualitative evidence from teaching colleagues, which significantly benefits future campaigns.

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